Kat Tierney started her first website in 2007 and made money online (before it was mainstream)! She has helped several clients as an SEO freelancer and agency owner, and now she is an SEO Manager at an Enterprise SEO Agency.
So, could you imagine how much experience she has in digital marketing? A LOT!
We go over how she started her career, what MISTAKES businesses make on their websites, how Kat uses AI, and what Aspiring CMOs should takeaway after this episode!
Kat is a super cheerful, fun, and very experienced digital marketer, and her path really shows: Don’t wait for a job to tell you what to do. If you want to learn digital marketing, start a website.
Continue reading if you want to know Kat’s main digital marketing tips for beginners, small to medium-sized businesses, and aspiring CMOs.
Stop learning. Start doing!
It’s time to put our textbooks aside, stop endlessly scrolling through “Top 10 Tips” articles, and take action! Learning from our mistakes is crucial, and the best way to do that is by diving headfirst into independent projects.
Do you want to grow?
Then start that website you’ve been dreaming about, launch a PPC campaign, or master the art of collecting emails.
We often overcomplicate things, thinking we need the latest hacks or a fancy degree when all we really need is to get our hands dirty and learn on our own terms.
So let’s ditch the procrastination and excuses and embrace the power of doing! The world is waiting for us to make our mark, starting with taking that leap into action.
Focus on ONE thing on your website.
Let’s have a little chat about keeping it simple, snappy, and super effective. You see, a common trap we fall into is overcomplicating our landing pages.
We try to cram in every single offering under the sun—products, free e-books, courses, you name it!
But hey, here’s a nifty idea: focus on one thing, just one, at a time. Don’t spread yourself too thin, my friend.
If you want to make an impact, hone in on that one shiny gem you want to sell. For instance, if it’s an e-book, give it the spotlight it deserves.
Don’t let it get lost in a jumble of distractions. Remember, the secret to success lies in simplicity and the power of selling one thing first. So let’s declutter those pages and dazzle our visitors with laser-focused awesomeness!
“Write for the user” Myth
Listen up, aspiring CMOs! We need to have a little heart-to-heart about the wonderful world of blogging.
Sure, writing for the user is important, but let’s not forget who holds the keys to the kingdom—search engines!
They’re the ones who decide whether your masterpiece gets a front-row seat or languishes in the depths of obscurity. So, let’s kick that old myth to the curb—writing for the user alone won’t magically skyrocket your article to Google or Bing stardom. Nope!
What you need, my friend, is search engine optimization (SEO). Search engine optimization is all about understanding search engines and how they “read” your content. They won’t understand your jokes, emotional metaphors, or personal stories because search engines are robots too.
Writing on the internet has become an open mathematical problem where you must satisfy search engine bots to crawl your content faster.
Learn the ins and outs of SEO sorcery and understand how to cast those keyword spells. It’s time to give your blog the attention it deserves from those all-powerful search engine overlords. Trust me, a sprinkle of SEO magic can make all the difference.
How to use AI for Target Audience?
Kat’s episode mentioned how she uses ChatGPT. She primarily uses AI as an assistant to identify consumer pain points and conduct effective social listening. Before launching your PPC campaigns, you should follow Kat’s advice on using AI at 15:44.
✨Episode Chapters:
1:47 How did Kat Start SEO in 2007?
2:58 Kat’s first online business
3:48 Starting an SEO Agency and turning into full-time SEO
5:00 Hiring as a new entrepreneur
8:11 Stop making this mistake on your website!
10:50 How to avoid bullsh!t from “social media experts”?
13:30 Don’t write for “the user”.
15:09 How to get more attention on social media?
15:44 You need to try this AI tip!
17:32 Marketing Team Structure in an Enterprise-Level SEO Agency
19:26 What does a Chief Marketing Officer do in an Enterprise lvl SEO Agency?
21:49 Working in a Big Company vs. Your Own Business
25:05 You can design your own life.
25:38 Overcome hardships
27:35 Advice for people in their early 20s.
28:40 MESSAGE FOR EVERY ASPIRING CMO